DUAL-CHANNEL GREEN SUPPLY CHAIN DECISION-MAKING AND COORDINATION CONSIDERING CSR AND CONSUMER GREEN PREFERENCES

Dual-Channel Green Supply Chain Decision-Making and Coordination considering CSR and Consumer Green Preferences

With the rapid development of the Internet and changes in consumer buying habits, many manufacturers are increasingly relying on online channels to sell their products as opposed to missy minzy traditional retail channels.In this study, we innovatively investigate the impact of corporate social responsibility (CSR) and consumer green preferences (C

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